The Manitoba Marketing Network is pleased to present several workshop series each year. Each workshop is 2 hours long, and held at both 6:15 and 8:15 – you can choose to attend any two of the 4 sessions below. During each workshop, 4-6 participants and one or two MMN leaders will discuss common business issues in an interactive question and answer setting. The small number of participants allows the discussion to focus on the particular questions that arise at the table. The experienced business leaders use their experience and the knowledge the other participants bring to the table to find a practical, resolution path to the problem that has been raised

Session Descriptions:

1. How to Promote Your Business

• Sharpen target market definition
• Discuss ways to find customers
• List media possibilities
• Assess media options
• Conduct follow-up programs

2. The E-Business Advantage

• Discuss the advantages of E-Business
• Explore the possibilities of E-Commerce
• Discuss the difference between E-Business & E-Commerce
• Consider a website & how to use it
• Using the Internet to sell your goods & services
• Discuss the potential benefits & downside of using E-mail
• Long-term strategies for E-Commerce

3. How to Manage your Business Finances

• Discuss best practices for bookkeeping
• Explore taxation issues for different forms of business organizations.
• Discover financing options, advantages and pitfalls.
• Analyse GST/PST issues in your industry.

4. How to Market and Sell your Products/Services

• Confirm the segments in your target market
• Be aware of the total marketing environment
• Know your competition products / services, specialty operating techniques
• Set doable and challenging objectives
• Ensure appropriateness of all elements in your marketing strategy